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permission shift

+11

The Paradox of the Rising Score

May 1, 2026

•

7 min read

The Paradox of the Rising Score

What it means when Canadian brands gain ground without earning trust.

Eugene Chan
Eugene Chan

behavioural capital

+3

Trust

May 1, 2026

•

4 min read

Trust

The social contract of the Canadian marketplace.

Eugene Chan
Eugene Chan

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A longitudinal record of brand trust and institutional permission shifts in Canada.

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